Our Story

Ambition was formed in 2019 by three individuals who are passionate about delivering the highest quality Person centered care across Norfolk and Suffolk.

Our aim to change the experience for our clients and felt that first it was imperative to invest in our staff. We offer market leading pay rates and provide a supportive structure to help develop our staff and progress their career in our company. A lack of continuity of care and high staff turnover is something we have listened to countless times in previous roles and when setting up Ambition we wanted this to be different.



 We strive for the client experience to be completely person centred with our clinical team initially meeting with the client and families to determine what level of support is needed. A bespoke package of care would be provided, including the recruitment of appropriate staff to work with each individual client. 

Our head office is based in the heart of Norfolk in East Dereham and we are currently covering the East Anglia region working with local CCG’s and the private sector to deliver the highest standards of care.

We currently support clients in the community with conditions such as:

· Spinal Injuries

· Brain injuries

· End of life

· Neurological conditions

· Physical disabilities

· Learning disabilities

· Tracheostomy and respiratory support

Matthew Loukes

Operations Director

Matt Has worked in the healthcare sector for over 15 years, and brings a wealth of experience in Learning Disabilities and Respiratory Care. Matt is a qualified trainer and delivers Ambition’s Core Skill workshop to all new Candidates.

Lisa Blogg

Operations Director

Lisa brings to Ambition over 18 years of experience of working within the healthcare sector. Lisa is passionate about putting our clients at the forefront of their care and promoting Independence and choice to each and everyone

Ross Settle

Operations Director/Registered Manager

Ross has been working in the Care Industry for over 15 years working with Adults with learning disabailities and complex. Ross has trained as a podiatrist and is our Registered Manager